LEAH, Choi.

I'M

DESIGNER

I’m Hayeon, a Product Designer(UX/UI) with 4 years of experience across public, retail, and startup projects.

My work spans accessible government websites, promotional design, and end-to-end branding and product design.

I combine design expertise with cross-functional collaboration to create clear and cohesive digital experiences.

Currently Base in Seoul

Take a closer look at the stories behind each project

Where ideas meet purpose: a showcase of thoughtful design

Explore the journey of my dedication

About me

introduce myself imageabout me background
I’m Choi Hayeon, a designer who enjoys exploring the world and learning from new experiences.
Beyond design, I love traveling especially solo trips that let me meet people from different backgrounds and share spontaneous conversations.
I gain energy from connecting with others, but I also value quiet time on my own, creating a space where I can recharge and reflect.
A brief intro, who am I?

skills

  • UI/UX Design
  • Web Design
  • Editorial Design
  • HTML / CSS / Javascript
  • Webflow / WordPress
  • Latte art 🤍

Product Strategy

(skills)Product Strategy

UX Planning

(skills)UX Planning

User Interface Design

(skills)User Interface Design

Mobile / Web Design

(skills)Mobile / Web Design

Branding

(skills)Branding

HTML / CSS / Javascript / Webflow

html/css/js hover image

EXPERIENCE

  • Easyplate

    Product designer

    link to external page
    • Launched a new service called Gloam, leading design from research to UX planning and interface design.
    • As part of a startup team, I handled a wide range of responsibilities across the entire product process.

    7

    MONTHS

  • ITN

    UX・UI Designer / Interface Developer

    link to external page
    • Worked on designing and building public institution websites, focusing on accessibility-driven design and coding.
    • Ensured that users of all ages and conditions could navigate the sites without barriers.

    2.5

    YEARS

  • Sydney Duty Free

    Web, Editorial Designer

    • Created leaflets and promotional materials for the Sydney Duty Free store, helping attract visitors and guide potential customers to the shop

    5

    MONTHS