LEAH, Choi.
I'M
DESIGNER
I’m Hayeon, a Product Designer(UX/UI) with 4 years of experience across public, retail, and startup projects.
My work spans accessible government websites, promotional design, and end-to-end branding and product design.
I combine design expertise with cross-functional collaboration to create clear and cohesive digital experiences.
Take a closer look at the stories behind each project
Where ideas meet purpose: a showcase of thoughtful design
Explore the journey of my dedication
Lastest Work
Where ideas meet purpose: a showcase of thoughtful design
Explore the journey of my dedication
Take a closer look at the stories behind each project
About me


skills
- UI/UX Design
- Web Design
- Editorial Design
- HTML / CSS / Javascript
- Webflow / WordPress
- Latte art 🤍
Product Strategy

UX Planning

User Interface Design

Mobile / Web Design

Branding

HTML / CSS / Javascript / Webflow

EXPERIENCE
- Launched a new service called Gloam, leading design from research to UX planning and interface design.
- As part of a startup team, I handled a wide range of responsibilities across the entire product process.
7
MONTHS
- Worked on designing and building public institution websites, focusing on accessibility-driven design and coding.
- Ensured that users of all ages and conditions could navigate the sites without barriers.
2.5
YEARS
Sydney Duty Free
Web, Editorial Designer
- Created leaflets and promotional materials for the Sydney Duty Free store, helping attract visitors and guide potential customers to the shop
5
MONTHS