LEAH, Choi. Designer

I’m Hayeon, a Product Designer(UX/UI) with 4 years of experience across public, retail, and startup projects.

My work spans accessible government websites, promotional design, and end-to-end branding and product design.

I combine design expertise with cross-functional collaboration to create clear and cohesive digital experiences.

Currently Base in Seoul

Latest WorkS

Conversion Validation Case project thumbnail

Conversion Validation Case

Product(UX・UI) Deisgn

Improved navigation experience project thumbnail

Improved navigation experience

Product(UX・UI) Deisgn / Case study

KoFONS project thumbnail

KoFONS

UX・UI Design / Web design / Front-end Develop

Gloam landing page thumbnail

Gloam landing page

Product(UX・UI) Deisgn

Easyplate project thumbnail

Easyplate

Product(UX・UI) Deisgn

Munja-on project thumbnail

Munja-on

UX・UI Design / Web design / Front-end Develop

Proposal design samples thumbnail

Proposal Design Samples

Visual Design / Web design

Visual Communication & Brand Projects

Sydney Duty Free leaflet thumbnail

Sydney Duty Free Leaflet

Editorial Design / Graphic Design

Party posters thumbnail

Party posters ✨

Graphic Design / Illustration

About me

Portrait of Choi Hayeon

A brief intro, who am I?

I’m Choi Hayeon, a designer who enjoys exploring the world and learning from new experiences.

Beyond design, I love traveling especially solo trips that let me meet people from different backgrounds and share spontaneous conversations.

I gain energy from connecting with others, but I also value quiet time on my own, creating a space where I can recharge and reflect.

chylove0132@gmail.com Linkedin

SKILLS

  • Product Strategy
  • UX Planning / Experience
  • User Interface Design
  • Mobile / Web Design
  • Branding
  • HTML / CSS / Javascript / Webflow

EXPERIENCE

  1. Easyplate Product designer
    • Launched a new service called Gloam, leading design from research to UX planning and interface design.
    • As part of a startup team, I handled a wide range of responsibilities across the entire product process.

    7months

  2. ITEN UI/UX, Web Designer / Interface Developer
    • Worked on designing and building public institution websites, focusing on accessibility-driven design and coding.
    • Ensured that users of all ages and conditions could navigate the sites without barriers.

    2.5years

  3. Sydney Duty Free Web, Editorial Designer
    • Created leaflets and promotional materials for the Sydney Duty Free store, helping attract visitors and guide potential customers to the shop

    5months