Welcome to Sydney
Sydney Duty Free Leaflet
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Overview
I worked as a designer at a duty-free store in Sydney, creating promotional brochures to attract tourists.At a time when tourism was rebounding as COVID-19 restrictions eased, I focused on showcasing Australian domestic brands in the brochures to effectively highlight the value of the duty-free store.
Additionally, I contributed to increasing visitor traffic and sales through strategic promotions, including discount coupons.These marketing materials, with their high visual quality and detailed information, received positive feedback from customers and played a significant role in boosting sales at the duty-free store.
Reference & Design Concept
I designed the illustration in a charming, using relevant references for inspiration. To capture the essence of Australia, I incorporated iconic elements like kangaroos and koalas, along with a blue color scheme reminiscent of Sydney’s vibrant ocean.
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